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When a baby’s crying feels too much

Name: When a baby’s crying feels too much
Uploaded: 2026-07-22T00:00:00.000Z
Description: The official ICON campaign shares a dad’s honest account of exhaustion and helplessness, then reinforces a safer plan: check baby is safe, step away briefly if needed, ask for help and never shake a baby.

The official ICON campaign shares a dad’s honest account of exhaustion and helplessness, then reinforces a safer plan: check baby is safe, step away briefly if needed, ask for help and never shake a baby.

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