OUR EDITORIAL STANDARDS
Why trust Floreo?
Parenting comes with enough uncertainty. When you come to Floreo for guidance, we want you to understand where the information comes from, how we choose what to include and where our role ends.
Last updated 2026-09-15
Trusted sources first
For health, feeding and development guidance, we prioritise established UK sources such as the NHS, government guidance and relevant professional organisations. Where appropriate, this includes resources from the UNICEF UK Baby Friendly Initiative.
Videos are screened, not simply collected
The videos and professional resources featured on Floreo are selected for relevance, source quality, clarity and usefulness. We prioritise reputable UK and professional sources where appropriate rather than simply collecting whatever is popular online.
We separate guidance from recommendations
Our editorial guidance should remain useful whether or not you buy anything. Where Floreo has a commercial relationship or may earn commission from a product recommendation, we identify that relationship clearly.
We know where Floreo's role ends
Floreo is designed to help parents find, understand and navigate useful information. It isn't a substitute for personalised advice from your GP, midwife, health visitor or another appropriately qualified healthcare professional.