Use these source-attributed videos as starting points and follow the supporting guidance shown with each item.
- Babies cry, you can copeYouTube · NHS Lincolnshire ICB
NHS Lincolnshire ICB explains what to do when a baby will not stop crying: comfort methods can help, it is OK to step away after checking baby is safe, and a baby must never be shaken.
- When a baby’s crying feels too muchInstagram · ICON
The official ICON campaign shares a dad’s honest account of exhaustion and helplessness, then reinforces a safer plan: check baby is safe, step away briefly if needed, ask for help and never shake a baby.
- Gentle ideas for wind and unsettled cryingTikTok · The Enchanted Nanny
A practical demonstration of comforting approaches for wind and unsettled crying, paired with current NHS guidance and clear routes to professional help.
- Understanding what your baby's crying may communicateYouTube · Best Beginnings · Baby Buddy
A Baby Buddy video explaining that crying is one way babies communicate needs, encouraging calm, responsive care and support when crying becomes difficult to cope with.
- New dads can ask for help when crying feels difficultTikTok · ICON: Babies Cry, You Can Cope
ICON speaks directly to new dads about asking for support when a baby's crying feels overwhelming. The linked parent guidance explains the coping steps and why a baby must never be shaken.
- Why a baby must never be shakenInstagram · ICON: Babies Cry You Can Cope
ICON explains the danger of shaking a baby and why overwhelmed parents need a safe coping plan. The accompanying NHS crying guidance describes when to seek help and how to step away briefly after making baby safe.
- GTKYB Video - sleeping and soothing, helping baby go to sleepYouTube · Association for Infant Mental Health UK
Association for Infant Mental Health UK discusses “GTKYB Video - sleeping and soothing, helping baby go to sleep”. This video has passed Floreo Baby Hub's owner screening and is paired with current NHS perinatal mental-health support so families can check the wider context and find professional support when needed.
- Controlled crying and babies' brains🧠YouTube · Togetherness NHS
Togetherness NHS discusses “Controlled crying and babies' brains🧠”. This video has passed Floreo Baby Hub's owner screening and is paired with current NHS crying guidance so families can check the wider context and find professional support when needed.
- NHS Advice on Infant (baby) Crying - Frimley Healthier TogetherYouTube · Frimley Healthier Together
Frimley Healthier Together discusses “NHS Advice on Infant (baby) Crying - Frimley Healthier Together”. This video has passed Floreo Baby Hub's owner screening and is paired with current NHS crying guidance so families can check the wider context and find professional support when needed.
- Peer support when new parenthood feels overwhelmingInstagram · National Childbirth Trust
National Childbirth Trust discusses “Peer support when new parenthood feels overwhelming”. This video has passed Floreo Baby Hub's owner screening and is paired with current NHS postnatal-recovery guidance so families can check the wider context and find professional support when needed.
- Prolonged cryingYouTube · Best Beginnings · Baby Buddy
Best Beginnings · Baby Buddy discusses “Prolonged crying”. This video has passed Floreo Baby Hub's owner screening and is paired with current NHS crying guidance so families can check the wider context and find professional support when needed.
- Pause and check you are calm before comforting a crying babyTikTok · ICON: Babies Cry, You Can Cope
ICON: Babies Cry, You Can Cope discusses “Pause and check you are calm before comforting a crying baby”. This video has passed Floreo Baby Hub's owner screening and is paired with current NHS crying guidance so families can check the wider context and find professional support when needed.
- GTKYB VIdeo - sleeping and soothing, soothingYouTube · Association for Infant Mental Health UK
Association for Infant Mental Health UK discusses “GTKYB VIdeo - sleeping and soothing, soothing”. This video has passed Floreo Baby Hub's owner screening and is paired with current NHS perinatal mental-health support so families can check the wider context and find professional support when needed.
- A safe pause for dads overwhelmed by newborn cryingInstagram · ICON: Babies Cry, You Can Cope
ICON: Babies Cry, You Can Cope discusses “A safe pause for dads overwhelmed by newborn crying”. This video has passed Floreo Baby Hub's owner screening and is paired with current NHS crying guidance so families can check the wider context and find professional support when needed.
- Crying is normal and asking for help is okayInstagram · ICON: Babies Cry You Can Cope
ICON: Babies Cry You Can Cope discusses “Crying is normal and asking for help is okay”. This video has passed Floreo Baby Hub's owner screening and is paired with current NHS crying guidance so families can check the wider context and find professional support when needed.
- Why shaking a baby can cause serious injuryTikTok · ICON: Babies Cry, You Can Cope
ICON: Babies Cry, You Can Cope discusses “Why shaking a baby can cause serious injury”. This video has passed Floreo Baby Hub's owner screening and is paired with current NHS crying guidance so families can check the wider context and find professional support when needed.
- Baby massage for calm connectionTikTok · National Childbirth Trust
National Childbirth Trust discusses “Baby massage for calm connection”. This video has passed Floreo Baby Hub's owner screening and is paired with current NHS labour-and-birth guidance so families can check the wider context and find professional support when needed.
- GTKYB Video - baby states - unsettledYouTube · Association for Infant Mental Health UK
Association for Infant Mental Health UK discusses “GTKYB Video - baby states - unsettled”. This video has passed Floreo Baby Hub's owner screening and is paired with current NHS perinatal mental-health support so families can check the wider context and find professional support when needed.